[ChuckMcM]

I think its pretty easy, Pebble adds some additional "watch" market, and if you lay off the people you've added more customers without adding a lot of additional cost.

Long before it was 'trendy' the monitoring your hearbeat etc market was there for serious athletes. That is, and continues to be a niche market. So there are too many players chasing too few customers who aren't going to upgrade their equipment every year and aren't willing to pay a monthly service charge for reading that equipment so the market seems quite a bit smaller than it once appeared.

[sundvor]

At the same time, you've got disgruntled Pebble fans such as myself who were dying for the Pebble Time 2, and majorly upset about not getting it.

Unless they actually launch a revised Time 2 under a different name, I'm flummoxed as to how they'll capture my interest.