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by zimpenfish 3434 days ago
To be fair, he didn't spend an enormous amount of cash -relative to other political campaigns-. Didn't need to because he got a lot of free advertising from the media (eg. his fake-birther/really-his-hotel announcement that got wide coverage.)
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https://www.washingtonpost.com/graphics/politics/2016-electi...

A billion dollars. Less than what Hillary spent sure but it's not as if he coasted into Presidency by spending a few nickels. Even relative to Hillary's ENORMOUS sum this is no small amount