[jpnelson]

You don't need to abstract this to that extent. You might be able to say in most cases it's a bad idea to use your company to express a political opinion, which I agree with, but this is going beyond that – this is a human rights issue.

In terms of "tearing apart groups of people", like you might do by voicing a political comment that your company partly disagrees with, I think that this particular ruling tears people apart to a much larger degree.