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by mattnewton
3435 days ago
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I don't think that was meant by laser focus. I think it meant to really hone in on a few things that will have large impact, at the expense of linear improvements. Apple is in love with the big, sexy revolutionary unveiling and that thrill and opportunity is what they are laser focused on. If it doesn't get them to that point, they say No to it. That thing might require linear or divergent thinking to make work. But it's all this fixation on that end goal, that flash of excitement and freshness that they, their shareholders, the press and the majority of their users are all hooked on. |
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Fair point. Direction at apple doesn't have Jobs for aesthetics. apple has long forgotten the brilliance of Woz and open access to hardware. We'll see how this plays out (as I type out on mbp kb).