[mattnewton]

Maybe, but that is what makes apple apple. They could also focus on pushing their mac line and lose all their top talent who want to work on something inspiring, and become the next Hp, a respectable hardware company that no one cares about the future of. Already they hemorrhage talent to sexier projects like tesla.

Also, I don't think they will change for anyone or anything. Many of the executives have witnessed firsthand the death and resurrection of apple by Steve Jobs and seen the formula work again and again, from the iMac to the iPhone. They truely believe that they are either going to make products that makes a dent in the universe or go bankrupt trying.