[importantbrian]

Of course, but Apple is enormously profitable. That's what shareholders care about, so why would they?

[AnthonyMouse]

Because it's short-sighted. If you let your products stagnate, the current profits are higher because people who are tied into your ecosystems still have to buy something, so they buy the low-cost obsolete product for the high price, and you are very profitable right now.

But doing that burns goodwill with your customers.