[AdamSC1]

As a 'marketing person' I have to starkly disagree with this theory. No marketing person worth their weight in salt thinks that a generic TLD is a "great brand". Branding is quite specifically a matter of owning mindshare with a unique name or mark that can be easily recalled at a point in a buyer's journey.

Let's not go belittling people because it's not your area of expertise. Plenty of great businesses lead by branding people that don't focus on tech-automation end up succeeding. There is more than one path to success.

Also I suggest you check out the 11 immutable laws of branding by Al Ries, it's basically a branding bible and a short and easy read! Maybe you'll find a few tidbits of use from those 'marketing people' :)