[savethefuture]

Good stuff, privacy is more important than ever in todays interconnected world. I like the last sentence: "Consequently, when their private information is put at risk they are more likely than before to change buyer behavior or shift loyalty."

When people are being monitored or believe they are being watched, they act differently. The lack of privacy is a very powerful form of control. This reminds me of a psychological discussion about parents who watch their children very carefully.