[StartPageSearch]

Per Warc:

A survey of 2,500 consumers by IDC looked at key areas of privacy concern for consumers across four vertical industries (Financial Services, Healthcare, Retail, and Government). This found that 84% of respondents were concerned about the security of their personally identifiable information, and seven in ten are more worried today than they were two years ago.

One possible sign of change is the growing popularity of privacy-focused search engines like DuckDuckGo and StartPage.com, Google alternatives that promise not to track their users.