[fpotter]

Thanks! We think the subscription model is the best fit for our product. While Ship is a native Mac app, it also relies on a backend service so we have ongoing costs to cover there.

Also, with subscriptions we don't have to play the upgrade game with our customers. We can release features as they're ready instead of holding them all back so we can justify a $50 upgrade for version 3.0.

That said, we would certainly accomodate companies that find it easier to pay annually. And, if we end up doing an enterprise, on-premise version, that may have a different pricing structure.