I haven't read the entire article, but I find it a bit ridiculous that the author claims that "big data" is allowing the "rise of fascism" in the 21st century. Trump has been known to give the metaphoric middle-finger to big data analytics and marketing [1]; on the contrary, almost every move of Hillary's campaign was dictated by the "advanced" big data engine called "Ada" [2]. While Trump "spent a fraction" of what Hillary did on ads and technology, he did run a paid Facebook strategy [3].
I believe you're right. He won't stop it. But he also won't let it dictate his actions, unless he's really foiled us all and every character of his every tweet is meticulously data-driven. I doubt it though!