[some-guy]

I work in enterprise, and our use case for JIRA is so utterly complex to meet all of the requirements / standards that I cannot even imagine how a migration to Trello would work.

I see this acquisition as both a) a smaller alternative to JIRA that is much easier to use (but fundamentally different) and b) a way to prevent Trello from growing into something bigger, more complex, and become a big competitor to Atlassian.

I use Trello with my fiancé to organize our wedding planning, house chores, and projects, but I cannot even imagine how awful it would be for my work's use case.

[kennethh]

It is also a good marketing channel for Jira. If someone uses Trello and need something more complex the easy way is a board in Jira, perhaps make something which converts your board or 2 way sync. Marketing departments like Trello but would never use Jira. But after using Trello for a while they might be more comfortable using something more complex.