[yokisan]

With SaaS, there's almost always room for better. Better to the value of $435m plus? Depends. But enough potential returns to make it worth the effort if you're able and willing.

Another thing Trello had going for it was a decent brand. It didn't (and doesn't) feel project management-y.

Ooh, nice colors. Aww, taco the mascot. And look, not 100 bells and whistles. This initial conditioning is super-valuable. I had the exact same feeling moving from Google docs to Quip (mentioned in the article).

Choosing to add more feeling instead of more features has benefits.