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by alexcharlie
5886 days ago
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Warning ahead of time: this review will be critical. I understand this might all be explained away by MVP, but I will give you the notes anyways. I clicked first to your product site. It looks terrible. I almost thought it was a Web 2.0 parody site because of how poor the assets look. The green color of the background doesn't appeal to me at all. Try using a site like http://www.colourlovers.com/ to pick a proper color scheme. The gradients all have visual banding. The rounded corners are too much. The header bar is clearly influenced by Apple's website, but it looks worse - like a crappy knockoff of a genuine article. There is no catchy wording that explains (concisely) what is going to happen or what this site is. The typography is bad (no headlines? why?). I clicked Try Demo. First thing I noticed was the calendar. I clicked around a bit on it and liked it, but I ditched the site right after that. I went to read your blog post next. It all made sense, and I think you have a good plan. I just didn't get close to entering my phone number or experiencing the magic of having it ring. I know that would have impressed me a lot, and I think its not front and center enough. I went back to your site afterwards and I noticed that you have a big paragraph explaining the phone call demo on your calendar page. I had never read the text, I just skipped it and my eyes focused first on the pretty AJAXy calendar. Try to emphasize the coolness of the phone call demo. Use nice typography and a catchy headline to call my attention to it. Go look at 37signals landing page again. "A better way to work". OK now I am intrigued. Definitely show off your cool AJAX calendar, but don't let it steal the show. The phone call is the magic. Emphasize that. Hope this helps. |
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I was actually impressed by the appearance, and I don't see many other commenters italicizing their disgust, so this is probably an overstatement.