[mulmen]

How do you see car makers differentiating their products in a world where all the parts including the frame are commoditized and the software is open source?

Also, GM built an electric car back in the 90s called the EV-1. I wonder how much innovation was in that car vs the Volt.

[Drdrdrq]

Interior design. Cars will evolve into mobile living spaces so the quality of interior becomes more significant to exterior.

[JoshTriplett]

Quality, maintenance, cost of ownership, style, comfort, physical construction, actual innovation, accessories, existing brand preference; all the things they differentiate themselves with today.