[hugothefrog]

Hah - I didn't intend to end 3/4 of my post with question marks. Or did I? ..ahem.

My comment was really a rhetorical question about the moral (not necessarily commercial - I'm not arguing that) appropriateness of taking (as you described) an alienating path.

I've read quite a few descriptions of marketing as being successful by causing unknown wants and needs. None of those descriptions really talk about 'us and them' as a concept.

[edit-minor typo]