[swombat]

When you make such a bold claim as your title, you need to back it up with the first sentence.

This article fails to do so, and is presented in a tiny font with big blocks of text. Because of this, I (and probably 95% of people arriving there) can't be bothered to make the effort to extract the meaning out of this article.

Presentation matters, folks.

[Qz]

That's one are where 'old media' tends to get it right -- even the worst of tabloids have better text layout than the average blog.