[ma2rten]

I know, but ...

a) This degree of personalization is completely unheard of.

b) No one except the most paranoid expects that when they fill in a quiz that information will be recorded and stored.

c) Normally with personalized advertising (or advertising in general) the worst that can happen is that the person advertised to will buy something they don't need. In this case it can have implications for many other people.

[Natsu]

A) Not really, Google knows way more about us. B) That sounds like a problem with education. C) This is by no means the only targeted political advertising. They have systems to track what you respond to and have done so for quite some time now. Calls, letters, even people visiting at the door don't happen by accident.