[ubernostrum]

e.g funded by George Soros

Careful -- you've mentioned his name twice in this thread. Do it a third time and he'll appear in your bathroom mirror.

Also, nothing in the article was particularly surprising, nor is any of it outside the realm of what we already know is technically possible at Facebook. Give it four years and see if Zuckerberg makes his rumored run for President, after beta-testing the tools in 2016...