[no_wizard]

I think in part this to me, shows that sometimes, small businesses don't think about long term planning. Being on the web, having a real web presence as others have mentioned, from both having a website, a facebook/instagram/twitter/yelp page (not saying all of those, just examples) to doing advertising on the web (which when done properly, is better ROI at a cost that most small businesses can afford, than say a single billboard perhaps). Thats just not meeting your customers where they are, and sometimes that means future and not existing customers.

Its a lot to take in, to be sure, but you can't beat the scale of the internet for getting your message out.