[ghaff]

I don't really disagree and a Facebook page is probably a lot better than nothing. I would note that SquareSpace seems to do a good business (assuming that's a reasonable conclusion to draw from the amount of advertising they do) so there does seem to be a market for simple template-driven websites.

(on the other hand, given they advertise a lot on podcasts and the like, they may not be targeting traditional local businesses.)

[no_wizard]

I think they're mostly targeting the people those local businesses ask for assistance with those ads, to be frank :)