[flukus]

Do they increase conversion rates long term? A lot of those pissed off people might not be customers today but could be in future.

[patmcguire]

What was the last hover ad you saw? Closing it is so instinctual I doubt it even registered. Those people won't remember next time. Annoying people is an evolutionarily stable strategy.

[flukus]

Good point, I'm not sure. My instinct has now transformed to closing the tab instead of the popup though, the close button is in a predictable place.

[evolve2k]

After writing this today, I was reading an interesting (to me) article on building two sided marketplaces, a pop up came up around half way through, didn't feel unreasonable actually as I was feeling value from the contents of the article and it felt likely appropriate moment for them to make the ask.

Thanks for the discussion everyone.

Ref: https://www.sharetribe.com/academy/how-to-communicate-your-v...