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by amooiman 3440 days ago
The general idea is that 90% of people I tell "I work for Mozilla" respond with "Oh, you work on Firefox?" but we're about so much more than that. My understanding of the motives behind this change is that having better branding that explains we're focused on the internet in general will hopefully expand our reach and recognition outside the tech bubble.
5 comments

I'm not sure how a logo change begins to address that. I'm INSIDE the tech bubble, and apart from Firefox and Rust I can't name a single Mozilla project that isn't canceled (Persona, phones) or on its way there (Thunderbird).

If not Firefox, then what DO you work on at Mozilla then? I'm genuinely curious.

I didn't know Rust was Mozilla. I thought it was FF, TB, and "generic OSS projects like Apache but less well-known".
Yeah, Rust is a Mozilla project. Graydon worked at Mozilla, and them interested in taking it as an official project.

Why do you think Mozilla is using Rust so much? (See servo, pushing rust components into FF, etc) They're not exactly known for jumping onto new things...

> They're not exactly known for jumping onto new things...

Trying out new web technologies that are experimental doesn't count?

That's funny, 90% of people I told "I'm interning at Mozilla" gave me a blank stare until I added, "they make Firefox".
That's a bit weird. Where other than in a browser or something that will open your browser do most people see ://?
> but we're about so much more than that

And to fix that, you've made your name ungoogleable. Good job!

Sorry, I was being somewhat sarcastic (see edit). I know why it makes sense for Mozilla to do marketing, and I'm hoping for a bright future for you and your mission.