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by wodenokoto 3434 days ago
Wow, people are really hating on this in the comments. Makes me wonder, are there any examples of new brand identity that has been generally well received at first?

The big things I remember is Uber, Instagram, Google and Yahoo, and I don't remember those being followed by any nice words.

Looking back I consider both Google and Yahoo to have been an improvement. I'm on the fence about Instagram. Not sure if I like the new one, but also not sure if sticking with the old one would make the service look dated. I still think Uber is really bad.

2 comments

People don't like change, and it's never been easier to talk about how much specific changes bother some people, and find others who agree with them. Meanwhile, people who don't really care what a logo looks like continue to say nothing as they used to.
Also the current Airbnb logo which is actually pretty awful.
What's the female form of phallic? Yonic? Phannic? Flappish?