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by eva1984
3431 days ago
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TL;DR, the mini program is basically WeChat's own chrome web store, web app with proprietary API to interact with WeChat. Didn't know why this is hyped so much, and there is nothing revolutionary about this. It makes the Chinese internet even more becoming WeChat's own walled garden. |
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And just because of that, most of the businesses and companies start to live off of wechat's user base and features. For example, there are subscription accounts where you get subscribed articles regularly so you don't need to build a news app anymore for content, and individual content producers can also publish just as easily, so the spiral gets deeper and deeper into the wechat system. And when payment started to come around on WeChat in 2014 (iirc), even Alipay is taking a hit, because now you literally can just keep WeChat open on your phone.
I think that, if you build an IM product and suddenly become the only app people ever use, this is just amazing.