[feyn]

Your point is difficult to refute.

My thought is as follows: McDonalds is designed around the core idea that people are fungible and that mediocrity is optimal result (by "mediocrity" I mean no better, but no worse than the average hamburger). I do not believe that software development resources are fungible due to the high degree of creativity and independent decision making required to strike the best balance of quality and time-to-market, and often mediocre results can hurt companies during critical stages of growth.

With that in mind, do we then say "If resources are not fungible and results cannot be mediocre then process cannot exist"? My answer is "no." A lack of resource fungibility does demand an individualized approach to training new resources on the process as it exists at a point in time, but provided resources do not change, the process itself should not change much outside of evidence-based optimization, i.e. "this ain't workin' so we better change somethin'"

To me, process is about expectation management. Every other aspect of a process is in support of maintaining or exceeding expectations. I believe that if a process is so catered to individual whims that no expectations can be reliably set, then there isn't a process. Having said that, I do believe you can achieve a relatively consistent level of meeting and/or exceeding expectations with a process customized to the individual needs of the team members.

Still, your point is very valid. Mine were only additional thoughts inspired by your astute observation.