[doron]

People keep saying this, but i don't think it is true. People do care about privacy quite allot, many will lower the shades when they undress, not all of them speak about their sexual identity for instance, a good number of people are nervous about the census, or get worried about NSA wiretapping.

What seems to be the case is that people are largely unaware what kind of data collection mechanisms are in place.

There is a growing concern, and it is not just facebook, it is very distressing to people when they find that their gmail\yahoo\whatever has been hacked and "they" ware sending Viagra ads to all their friends and colleagues.

I often meet people burned in such manner, and their attitude about online security changed dramatically, often without guidance they do not know how to approach the problem.

In addition the interface always gives a sense of security by abstracting your communication with other people.

There is a great market potential for a private by default.