[xolb]

As the founder of an early stage startup, everything that is not related to product development seems that I am not actually working. I know that I should devote myself to hone my Customer and Company machines, but I hate the feeling of wasting time.

I am trying to transform Customer and Company as products, so I trick my mind to evolve them appropriately.

[mathattack]

Thinking through Company can usually wait, but ignoring Customer is risky.

[xolb]

Indeed, but sales are difficult for a technical founder, and as a solo founder, I need to adapt or bring someone on board, which is risky as well.