| > Implicit in this definition is avoiding the destruction of business value by misapplying ML/statistics This is an incredibly important point. I'm working as a fundraising and marketing analyst for a non-profit, but my background is in biology. The skill-set needed for analysis is pretty similar between marketing and population ecology. If you ask someone in either field what the biggest barrier to analysis is, getting data would almost certainly be the most common answer for both fields. However, data is treated very differently between the two fields. On the scientific side, I find that most of the frustration occurs because there isn't enough data to make a conclusion. Peers will criticize conclusions made with insufficient information. On the business side, I find that I'm often pressured to make claims that are much more confident that the data is capable of being. As a scientist, I am always very aware of the limitations of my data, but in business I feel like I'm pressured to make conclusions, and that people are waiting to make decisions based on any information they can get out of me. I spend more time on my write-ups than I do planning my experiments, collecting data, and performing my analysis combined. In a business setting time "moves faster" and the stakeholders in a project expect results no matter what. In these cases, communicating what the limitations are in a concrete way is really important. Expressing risk in terms of money, or probability in terms of coin-flips makes a pretty substantial difference, and can really help people relate to the information you are presenting. |
I tell you this just to help you understand what you describe. But in my observations of failure modes in business, it is rarely because one follows the wrong analysis, but more because most are unwilling to make any changes unless confronted with overwhelming evidence. (And that hurdle always gets higher no matter how much evidence you give.)