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by sAuronas
3436 days ago
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The key idea, if there is only one to be had, still has to be "owned" by the reader and that requires knowing the why. I took more issue with the notion that having an MD behind your name makes what you say more valid (Deepak Chopra) versus just being some dude who teaches "neural linguistic programming" (Anthony Robbins). Having read (3 books each) both Dr Chopra and Mr Robbins I can tell you that the former writes books that are so unscientific as to make you wonder if he forgot everything he learned in med school or is just making so much money that he doesn't care how much he metaphysically babbles about nothingness [sic]. (Pretty sure I know the answer.) No matter what you think about Tony Robbins, you have to admit some of his ideas have traction. If you read enough of these books you'll find yourself making some improvements to your life. Malcolm Gladwell's "Blink", etc, were hugely impressive to me if only for his ability to tell the story of achievement and to make you believe genius-level ability is attainable, notwithstanding the allegations of plagiarism and the recycling of ideas. The real issue today is that there are so many motivational speakers/writers that it's become impossible not to waste a lot of time trying to discern the steak from the bullshit. |
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This sounds "ripe for disruption." Any startups trying to solve this?