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by ianamartin 3446 days ago
This is a great example of when to not use percentages in a headline. Or, you know, go for it! If you're trying to get clicks.
2 comments

Could you elaborate? I don't understand what is wrong with the headline being a fact.
I will elaborate.

Percentages are not good measures of small quantities. 25 percent of zero is still zero.

It's not a meaningful number.

If you're dealing with small amounts, use small amounts. This is junk.

The problem is that apps in the app store have a variety of price points from $1 to $10 and they are all increasing 25%. Would you rather the title of the article be a table that maps the quantity of increase for each price point?
Your range is off by 1. Quite a number of apps are actually cost zero dollars.

This is a great use case for a thing called averages.

The correct title for the article would be this:

"Apps to increase in price by almost nothing following . . ."

Did the prices rise by 25% in GBP or not?
Did the price of anything go up by 25% in GBP or not?

In this case, 25% doesn't matter. It's literally not a big deal. It's 50 pence.

There's another point to be made here that goes along the same lines as this horse-crap. It's this: shit it going to get weird when brexit happens.

Well, we don't know that yet. It's probably true, but we don't know for a fact yet.

But people post shit like this with bullshit click-bait titles, and then who knows what happens next? Why don't you just stop?

Why don't you fuck off until you know something for real is going to happen?