[simonh]

So you think the way to stop Apple overcharging is for Apple to overcharge even more? Look, if you just don't want anybody to buy Apple products at all, irrespective of the price, just say so.

Bear in Mind Apple have been eating the post-Brexit drop in their UK revenues with no price rises for the last 6 months.

[freehunter]

If you firmly believe that people are choosing to go against their best interests, it's not a far stretch to think that going even further from their best interests would snap them out of it, make them learn their lesson. It's winter here right now and I'll admit to seeing my neighbor's sidewalk covered in snow and ice and thinking "well when someone falls and sues them, they'll finally learn to clean it".

So if the parent believes that Apple is overcharging but consumers just aren't seeing it properly, maybe if they overcharge even more, consumers will finally realize they've been bamboozled the whole time.