[enraged_camel]

>>I've had a similar problem and the advice that's always given to me is "The term 'expert' is mostly about perception."

Not sure I agree. I work for a consulting firm. One of our main revenue sources is clients who hire us to fix the mess created by "experts". The difference is that we actually are experts in our problem space - as in, we have lots of experience and technical knowledge - so we can actually add value to our clients' operations.

Don't get me wrong: perception is definitely important. But the worst thing one can do is sell oneself as an expert when they actually aren't. If one is a generalist, they should figure out ways to package that in ways that will resonate with the clients they are going after.

Starting small is good advice, though.