[bbarn]

> inculcation

This is the third time in a week I've seen this word, or a tense of it. The first time I had to look it up, as I'd never heard it before. Perhaps that's irony since I grew up in the US school system, or perhaps the term is merely gaining favor as of late?

[ci5er]

That's an example of the Baader-Meinhof Phenomenon[0]. The other uncovered-by-the-article-at-the-link reason appears to have something to do with priming, which means that your neurons are freshly acutely aware of that stimulus.

[0] https://www.damninteresting.com/the-baader-meinhof-phenomeno...