[dogma1138]

It will work there are quite a few alternative app stores that do make money.

Considering that emerging markets sell phones without google play I would go on a limb and say that most android phones sold now come without the play store.

[pcr0]

I think China is the only market where phones are sold without google services. Even when Xiaomi sells to India or Hong Kong, the phones are often "global version" (different ROM), which come with google services because everyone outside China expects them.

[dogma1138]

Africa, India, Latin America Russia and many super cheap phones in Europe.

[dmritard96]

This is a great point! Because of google services being blocked in China, the play store is unavailable so people download their apps ('A-P-Ps' if talking to someone in China) via 3rd party sites. Trying to become a substantial app distributor is a nice idea but also very difficult between Apple have a locked down platform and serious competition from antimalware companies and others who already have a solid foothold in this space, but I can certainly see the value in trying.