[julio_the_squid]

That's what I said about Blippy, too. But then, I find so little use for most mainstream products and services (Facebook, cosmetics, Rice-a-Roni) that it is apparent people like me are not the target market.

It's significant that there are now two nascent companies with this specialization, and apparently investors are taking the idea seriously.

How long before Facebook adds 'Show your credit card purchases on your Wall', aka Beacon v2? I wouldn't be surprised if they refined it based on current observations and their past experience with Beacon. This would make investing in Blippy or Swipely seem a bit more risky.