[guildwriter]

I don't think it's a tech problem so much as it is a design/culture problem.

If you look at the most popular forms of social media and what is considered popular, you see that low effort content is what draws the most views and reactions. Low effort content being images, 140 character quips, so on and so forth. The most popular social media sites are either geared specifically around these forms of communication (instagram, twitter, imgur, etc), or are dominated by such forms of content (reddit). The reasons why these forms of content are so popular are well understood so I won't waste time on it.

The issue that arises when these forms of low effort content dominate is that they start changing the way people think and act. The mind will adapt to the space that it lives in. In other words, if you talk in 140 characters frequently, you are going to start thinking in 140 characters. That being said, this is not to say social media has somehow created a problem that didn't exist before. People are rationalizing animals not rational animals. I'm saying that social media is making the problem worse and creating a dominant meta where low effort content succeeds and reinforces its own success by creating patterns of thought through the designs they are built around. The fact that Twitter has become a dominant form of political discourse should speak volumes about the mess things are right now.

My feeling on this is that the current landscape is akin to us discovering alcohol for the first time: we haven't adapted the right cultural norms to deal with this sort of technology yet. The current situation can be thought of as us trying to figure out the rules of the road. I think the best path forward is to not speak out against groups, but against behaviors that are muddying the water in all groups right now.

[spangry]

I think part of the problem is that many online discussion places (e.g. twitter, facebook, reddit, HN) implicitly reward people who 'react quickly' and who 'lead' (make 'root comments') over those that 'participate' (make a 'third-level comment', just for a random example).

On reacting quickly: in my experience, if you're among the first few to either make a 'root comment' to some post (on a medium like reddit or HN) you're much more likely to receive a large number of votes, positive or negative. And if you have even a slight preference for social validation, you'll play to the crowd by posting an agreeable meme or some variation. And the same goes for those who can quickly post the popular counter-meme as a second-level comment if all the first-level slots are taken. And bam, same old meme-based conversation plays out for the millionth time.

On participating: If you nest any further down than second-level comments, you tend to receive no reaction. No votes and often no replies, so it feels like you're talking to no-one (and you've just wasted a bunch of effort). And it's not that you care about chasing imaginary internet points; you care about receiving feedback that your comment has at least been read by a large audience. I suspect people who don't care about the latter are more likely to write in their diary. Consequently, the discussion can often lack depth.

So: rewards for 'quick reactors' + no incentive to add depth == shallow, pandering to the crowd comments.

I think it's something to do with the time-sensitive nature of these forms of discussion. Perhaps one solution would be to somehow mess with the interval between hitting the 'reply' button and when that reply actually appears.