[samuelhulick]

Super Mario Run was a smash hit in terms of downloads -- over 50 million in its first couple weeks -- but was a disappointment in terms of revenue: not quite so many of those trial players turned into paying ones as anticipated.

What part did player onboarding play in that surprise?

[intoverflow2]

>What part did player onboarding play in that surprise?

Most important part of onboarding for Super Mario Run and the most important part in it's success* was the 31 year onboarding that a chubby red plumber jumping on pipes is actually fun.

* can't really call it success by Nintendo standards only current day App Store standards.

[sprite]

Of course they got a ton of downloads. Apple promoted it in the App Store before it was even launched and also sent out an email blast when it launched.