[jz]

Ever wonder why Dells, HPs, and Gateways come loaded with a lot of crap software? It's because ISVs know that your typical user won't spend more than he has to. You are forgetting that Dell, HP, etc get kickbacks from the software companies.

[yardie]

You can take your chances with retail and hope someone is curious enough to pay for it or you can pay an OEM to include it and atleast the curious part will be satisfied.

Whether it's shelf space or disk space ISVs pay for it.