[astrodust]

Apple never achieve a dominant market share position, but they have always maintained a dominant profit share position.

We haven't witnessed the end of Apple's golden era, we've witnessed the end of the smart-phone adoption curve. Everyone who has ever wanted a smart phone has got one. Or two. Or probably three or four by now. They're buying fewer phones because the differences from one generation to the next are more incremental.

If there's a fundamental shift in how phones are used that demands a new kind of hardware or some kind of vastly more powerful software there will be an impetus to upgrade again. Until then it's more steady-state.

There's still tons of opportunity to innovate in the watch space, and the tablet market, while having cooled off, might continue to nibble away at notebook sales.

We're in a bit of a lull technology wise. Consoles, phones, laptops, they're all "good enough" for now.