How is Apple Car clearly a bet-the-company level product for Apple? It could just be Apple's normal secrecy, but as far as I know that project isn't generally well-known enough to be mentioned in the same pantheon as Google or Tesla.
Spending $10 billion on the car project would not be "betting the company" level of investment for Apple. That's "let's acquire a Motorola" level of investment.
Plus, I think the latest rumors say Apple has given up on making a car anyway, and it's working on a Waymo competitor of sorts.