[wnevets]

Isn't there enough competition within the ad industry to just switch to a different provider?

[maxlamb]

Google is a legal monopoly, by most definitions. http://www.businessinsider.com/peter-thiel-google-monopoly-2...

[wnevets]

>Google owns less than 3% of the global advertising market

whats their internet advertising share? Leading in search isnt the same as leading in internet advertising

[unknownsavage]

Nope. There really isn't, or if there is, it's niche dependent. To diversify away from Google, I've tried other ad providers and struggled to make 20% as much...

[vdnkh]

Header bidding will begin to cut into Google when it becomes more widespread.

https://adexchanger.com/the-sell-sider/the-strategic-implica...

[owebmaster]

And then Google will start to treat publishers better.

[wheelerwj]

agreed. most of the time it's google or bust.

[patmcguire]

Google and Facebook basically split the market between them. Almost all growth goes their way. And Facebook doesn't have an on-page network. https://twitter.com/jason_kint/status/793562463119745024/pho...