[audleman]

Agreed. Descriptive.dot.com domain names are the equivalent of generic cereal boxes. I want to go to Amazon for my books, not books.com.

I will never go to food.com, or glutenfree.com, or anything of the like. Amy's Kitchen on the other hand sounds compelling.

I trust my pets with rover.com, but dogsitting.com? No way.

[vinceguidry]

You're putting the cart before the horse. Going by domain name is the equivalent of planting your business on the side of the highway. You're going to get a ton of traffic just based on walk-ins alone.

[user5994461]

To have worked at a company who had one of the most profitable domain on the planet. I confirm!

Internally, we used to call it the money printer. It was so obvious that revenues were flowing because of the domain.

[peletiah]

Quite curious now, give us a hint!

[user5994461]

Not allowed to disclose.

[Whitestrake]

What about taking the generic domain name and redirecting to a domain name for your actual brand?

[vinceguidry]

Unlikely to work half as well.

[voltagex_]

>I want to go to Amazon for my books, not books.com.

Funny that, books.com seems to be owned by Barnes & Noble. I wonder what that domain cost them originally and how much traffic goes to it.

[taberiand]

I have a feeling that the average internet consumer would sooner click dogsitting.com over rover.com

[sukilot]

appointmentreminder.com

bingocardcreator.com

care.com

[slig]

> appointmentreminder.com

except it's a dot org.