[applecore]

Ugh.

    "social_links": [
        {
            "type": "facebook",
            "url": "https://www.facebook.com/XXXX"
        }
    ]

Who needs this information? Why do they even provide it?

[sologoub]

Data mining :(

The reverse append used to be the favorite of the direct mail industry that was the most sophisticated with modeling before advent of the online ecosystem.

You can infer a lot about the person from their profile if it's public and also can try to match back to existing customer records if it's private.

EDIT: "reverse append" is the act of appending data to a phone call record based on the phone number.

[whorleater]

Even worse, apparently they provide:

> DOB, Gender, Marital Status, Household Income, Home Ownership Status, Presence of Children, Home Market Value, Length of Residence, Hight Net Worth, Occupation, & Education Level

from https://nextcaller.com/pricing/