| The general public no longer types domain names. They type what they want into the search box of Google or Bing. Domain names now only matter to the extent that search result ranking algorithms prioritize hits in the domain name. As for myself, I am automatically wary of domain names that do not include a known trademark, and have no plausible reason to exist (and pay its own operating expenses) aside from advertising. Without even visiting "vacuumreviews.com", I immediately presume it is operated by a vacuum cleaner company that presents false or biased reviews, to drive consumers to purchase their product. Such a site would only ever be visited by someone researching a vacuum cleaner purchase, and few would bother returning once that need has been satisfied to leave an honest review there. Guaranteed useless to click on the link. Just pick a memorable and appropriate trademark for your business, and use a non-squatted variation on that as your domain name. |
I partially disagree. My opinion is that the general public has learned to type the first letter/s of a site they've previously visited, into their browser url bar. The median Pinterest user on the Web is not going to Google to get to Pinterest.com, even if a small percentage of users do so. Typing those first letters into the browser has become radically more common for the typical user than using a search engine for sites they visit regularly. The majority of Web users have long since figured out that typing into the browser reveals sites from their history.