[rcymerys]

Personally, I think of buying a domain as a form of procrastination rather than the first step of starting a business. It gives a feeling of achievement while staying in your comfort zone (seriously, it's just choosing a name and paying ten bucks, how difficult is that?).

What I noticed to work is reaching out to people, telling them about your business or project and getting their interest. Getting the first clients puts more pressure on you, but also gives a huge motivation to continue working on it.

[dplgk]

Buying a domain makes you pick a name and I think having a name helps with morale and motivation. Buying the domain also helps because you've spent some money and you have this thing there, waiting to be used.

[eightturn]

agree.. and I've found the more I invest, the more dedicated I am to the project.. spend little, and it just turns into, 'eh, I'll start that project next week'..

[marcosdumay]

At my current top-side-project, I accumulated so many placeholders of "whatever I'll call it", "demain name comes here", "$DOMAIN", etc, that I had to quit coding for a while until I settled down on a name and brought it.

But yes, even getting a no from a potential customer will push you much more than getting a domain.