[gcp]

ZeniMax, as parent of Bethesda, has a largely solid rep among the video game consumer audience

...as an initiator of frivolous lawsuits.

http://arstechnica.com/gaming/2011/08/elder-scrolls-vs-minec...

[TeMPOraL]

So, as usual, the public support will depend on who can dig up more headline-worthy dirt on the other party.

[wavefunction]

It's really only a handful of people comprising the jury that need to be swayed.

facebook vs. Zenimax? I wonder which has more public acclaim and recognition to your point, not that I'm a particular fan of either...

[valarauca1]

>>It's really only a handful of people comprising the jury that need to be swayed.

Company image can be ruined in lawsuits which can turn off consumers from purchasing your goods.