[activatedgeek]

I think the problem here is that Apple doesn't really have to have a huge product range because they are pretty much focused on the premium price range.

On the other hand, manufacturers like Asus, Lenovo and Dell have everything from the economy to premium range which makes the content organization a natural headache. And it looks like nobody has figured out a good way to fix everything up.

[pawadu]

But Dell has a pretty nice web site despite having a huge range of products.

[flurdy]

Yes and no. UI looks wise it is ok, but UX wise it is a nightmare.

When I try to find a product I often can't find it. Or I can only find the previous year/range's version. Or I can only find it if I pretend to be in the US. Or mostly it is out of stock. And all this time direct links works so the products exists, I just cant find them consistently.

Went through this recently trying to find the XPS13 DE for a friend. He bought his first macbook pro in the end instead(a 2015 one just after the touchbar launched).

Yes their SKU stock is massive compared to Apple, so navigation will be trickier, but why do they need to make it so hard by hiding products etc.

[activatedgeek]

I believe that is solely the reason some listing websites came up just to search for products. Plus in most cases, you really aren't suited for the whole range. Trade-offs.