[neotek]

Great, so that's one small part of the ecosystem covered, how about handoff between apps on my phone and apps on my laptop? How about a unified messaging system that lets me send SMS messages and make phone calls from my laptop?

Google is fine if all you need is the sliver Google offers, and if you're okay with Google doing their level best to violate your privacy, but there's so much more to Apple's ecosystem that nobody has replicated right now.

[pmontra]

Sending SMS from the laptop can be nice for the same reasons I sometimes use the web versions of WhatsApp, Messenger and Telegram (days of long conversations), but making calls... Do they hand over to the phone if you want to walk to another room without bringing the laptop with you? I start only business calls on my laptop with Skype or Hangout, because I know I'll be at the keyboard working while speaking. Calls with friends, those start on the phone almost always.

App integration between phone and laptop looks nice but in fact for most people all it matters is email and files, mostly pictures and musing. Those are covered by Google and possibly by Dropbox, plus some streaming service.

Anyway, yes, even a slight edge over the competitors is better than no edge.

[dkonofalski]

Yes... FaceTime handles both audio and video calls so that you can unlock your phone and the call transfers to the handset. It's really, really convenient. Throw in an iPad and the Handoff/Coherence features are really, really awesome.