[QuercusMax]

Even more annoying: when the entire article loads, I read the first couple paragraphs, THEN it hides everything behind the "Read Full Story" link! It's infuriating!

AMP gives a great user experience on mobile, at least speed-wise. I haven't had any real complaints as a user. (Disclaimer: I work for a non-Google Alphabet company.)

[username223]

> Disclaimer: I work for a non-Google Alphabet company.

I.e. you work for Google, but not in advertising. The attempted rebranding has been awfully heavy-handed lately.

[QuercusMax]

My paycheck doesn't say Google. Call it rebranding if you like.

[euyyn]

I work for Google Cloud and I wouldn't call that advertising nor a "non-Google Alphabet company". So GP's distinction is useful and yours isn't.

[username223]

My bad -- I forgot that Google was also in the shared hosting business. What is a useful dividing line between "Google" and "Alphabet"?

[QuercusMax]

Alphabet is a holding company that trades under GOOG and GOOGL. Alphabet itself doesn't do a whole lot aside from allocate capital to its subsidiary companies.

Aside from Google, Alphabet owns Calico, DeepMind, GV (formerly Google Ventures), CapitalG (formerly Google Capital), X, Google Fiber, Nest Labs, Jigsaw, Sidewalk Labs, Verily (formerly Google Life Sciences - my company) and Waymo. These things are all "Not Google".

Google is everything that's owned/done by Google Inc. This includes Search, Ads, Chrome, Android, Google+, Google Cloud Platform, GSuite (GMail/Docs/Sheets/Slides/etc), and tons of other stuff.

[username223]

Thanks. I would have expected that Google was either profit or surveillance, while Alphabet (i.e. not-Google) was the rest. It seems more like Google is "mostly not burning money," while not-Google is the rest.